Social Media Case Study — Nomad East Fitness, East Quogue, Long Island
119 to 1,041 Instagram followers
Results
Instagram · July 2024–April 2025
119FollowersBefore Out East Marketing, July 2024
1,041FollowersApril 2025
6 Month Recap · February 23, 2025
+586Followers
+492.44%Growth
136,680Views
61,000Accounts Reached
Instagram Insights for @nomadeast.fitness, from Out East Marketing’s “Case Study 1” story posts, July 2024 to May 2025. The recap is from the first 119 followers to 705 at the end of January.
Month by Month
| Month | Followers | Posts | Key numbers | Headline |
|---|---|---|---|---|
| July 2024Jun 30 – Jul 29 | 209–213 | 32 | 11K accounts reached, 205 accounts engaged, 50 pieces of content | “July Instagram Success” |
| August 2024Aug 5 – Sep 3 | 257 | 60 | 16K accounts reached, 217 accounts engaged, 40 pieces of content; 250 followers on Aug 31 | “August Instagram Success” |
| September 2024 | 328 | 78 | — | “71 New Followers | 27% Growth” |
| October 2024 | 419 | 90 | 21.3K views, 514 interactions | “Gained 91 New Followers This Month” |
| November 2024Nov 1 – 30 | 514 | 104 | 20,257 views, 86.6% from non-followers | “95 New Followers This Month!” |
| December 2024 | 579 | 121 | 25,769 views, 88.4% from non-followers, 12,599 accounts reached | “65 New Followers This Month!” |
| January 2025 | 705 | 131 | 32,055 views, 91.2% from non-followers, 13,758 accounts reached | “126+ New Followers This Month!” |
| February 2025 | 795 | 141 | 26.6K views in the last 30 days | “90+ New Followers This Month!” |
| March 2025Mar 1 – 31 | 910 | 152 | 22,129 views, 87.1% from non-followers | “115+ New Followers This Month!” |
| April 2025 | 1,041 | 165 | 23,195 views, 84.1% from non-followers | “131+ New Followers This Month!”“Another great month!” |
What Worked
84–91%Of views from non-followersEvery month from November 2024 to April 2025 with a views breakdown
Reach beyond the existing audience
“87% of the 22,000 views came from non-followers. This means they have massive reach beyond their existing audience! Their audience/followers also grew by 15% this month alone…” (March 2025)
My company has used Out East Marketing for social media management and we couldn't be happier. It's so assuring to hand over an integral part of our every day and know it's in good hands. Highly recommend!
Albertina Rogers · Owner, Nomad East Fitness, East Quogue
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